Course curriculum
-
1
Personas and Marketing Funnels
-
This Section Is Not an Introduction, It's A Vital Part to the Course!
FREE PREVIEW -
What is a Persona?
FREE PREVIEW -
Airbnb's Personas
FREE PREVIEW -
How to Create a Persona for Your Business: Understand Your Potential Customer
-
Where Do Your Potential Customers Spend their Time?
-
Marketing Funnels Reverse Engineer Your Process
-
Marketing Funnel Graph
-
Marketing Funnel for Non Profits
-
Marketing Funnels for B2B (Business to Business) Businesses
-
Optimizing Your Marketing Funnel
-
-
2
Learn about Facebook
-
Should my Company be on Facebook?
FREE PREVIEW -
Breaking Down a Facebook Post
FREE PREVIEW -
Facebook Post Image
FREE PREVIEW -
Understand the Facebook Algorithm
-
Major Factors of the Facebook Organic Algorithm
-
-
3
Facebook Ad Toolbelt
-
Audience Insights
-
The Facebook Pixel
-
The Facebook Pixel eBook
FREE PREVIEW -
The 5 Benefits of the Facebook Pixel
-
Audiences
-
Page Engagement Audiences
-
Introduction to Running Ads on Facebook
FREE PREVIEW -
How to Create a Facebook Ad
-
Ad Creation Steps
-
Lead Ads
-
Canvas Ads
-
Power Editor
-
Ad Manager
-
-
4
Optimizing Your Ads
-
Introduction to Optimization
FREE PREVIEW -
How to Create the Best Ads
-
Facebook Ads Algorithm
-
Walk-through of the Ad Creation
-
Best Ad Set Targeting Practices
-
Ad Variation Graph
-
Ad Optimization Timeline
-
Optimizing Ads Chart
-
Ad Optimization Timeline
-
Super Secret Targeting Tip
-
Scaling Your Ad Campaign
-
How to Troubleshoot Your Poorly Performing Ads
-
Facebook Ad Reporting
-
-
5
Landing Pages
-
Introduction to Landing Pages
FREE PREVIEW -
Landing Page Optimization Strategies
-
Landing Page Checklist
-
-
6
Final Thoughts
-
Conclusion
-
-
7
[2019 Webinar]
-
[WEBINAR]: How to Collect Thousands of Dollars from Your Existing Audiences in Four Easy Steps
-